Last Updated: November 17, 2025

At Koutoubia Tours, your trust is our greatest asset. Based in Marrakech and proudly Moroccan, we are committed to protecting your personal data with the highest standards of integrity, transparency, and respect.

This Privacy Policy explains how we collect, use, store, and safeguard your information when you book a tour, contact us, or interact with our services—via phone, email, website, or third-party platforms.

By providing your information to Koutoubia Tours, you consent to the practices described below.

1. Information We Collect

We may collect the following personal data, solely for the purpose of delivering and improving our travel services:

🔹 Personal Identification

• Full name
• Date of birth
• Nationality & passport number (required for desert permits & multi-day tours)
• Contact details: phone number, email address, WhatsApp number
• Emergency contact information

🔹 Booking & Travel Details

• Tour type, dates, and itinerary preferences
• Hotel/riad preferences, dietary restrictions, mobility needs
• Payment information (processed securely via bank transfer, cash, or trusted third parties—we do not store credit card data)

🔹 Technical Data (if using our website or forms)

• IP address, browser type, device information
• Cookies (used only for session management—no third-party tracking or ads)

2. How We Use Your Information

Your data is used only for the following legitimate purposes:

✅ To confirm and manage your bookings
✅ To provide pre-trip information (itinerary, guide/driver contacts, packing tips)
✅ To ensure your safety and comfort during tours (e.g., sharing emergency contacts with local partners)
✅ To comply with Moroccan legal requirements (e.g., Ministry of Tourism registration, desert access permits)
✅ To respond to your inquiries and provide customer support
✅ To send essential service messages (e.g., pickup time changes, weather alerts)

📌 We do NOT:
❌ Sell, rent, or trade your personal data to third parties.
❌ Use your data for unsolicited marketing (unless you explicitly opt in—see Section 5).

3. Data Sharing & Third Parties

We share your information only when necessary and only with trusted partners, under strict confidentiality agreements:

• Local guides, drivers, and riad/hotel partners — only the details required to deliver your tour (e.g., name, pickup time, dietary needs).
• Desert camp operators & permit authorities — passport details for Erg Chebbi/Erg Chigaga access (as mandated by Moroccan law).
• Payment processors (e.g., Wise, PayPal) — financial data processed securely; we receive only confirmation of payment.

All partners are vetted and required to uphold data protection standards consistent with this policy.

4. Data Security & Retention

🔒 Security Measures:

• All digital communications (email, forms) are encrypted.
• Physical records are stored securely in our Marrakech office.
• Staff are trained in data privacy and confidentiality.

⏳ Retention Period:

• Booking & contact data: retained for 24 months post-tour (for service follow-up, warranty, and legal compliance).
• Passport/ID copies: securely deleted 30 days after tour completion—unless required longer by law.
• You may request earlier deletion (see Section 6).

5. Your Rights

Under Moroccan law and international best practices, you have the right to:

• ✅ Access your personal data we hold
• ✅ Correct inaccurate or incomplete information
• ✅ Request deletion of your data (subject to legal retention requirements)
• ✅ Opt out of non-essential communications (e.g., newsletters) at any time
• ✅ Withdraw consent for future data processing

To exercise these rights, contact us at:
📧 contact@koutoubiatours.com
📞 +212 666-449-409

We will respond within 48 hours.

6. Children’s Privacy

Our services are designed for travelers aged 6 and above (unless otherwise specified). We do not knowingly collect personal data from children under 13 without parental consent. If you believe we have inadvertently done so, please contact us immediately for deletion.

7. Policy Updates

We may update this Privacy Policy to reflect changes in services, technology, or legal requirements. The latest version will always be posted here, with the “Last Updated” date revised accordingly.

8. Contact Us

Have questions? Concerns? We’re here to listen.

Koutoubia Tours
📍 Marrakech, Morocco
📞 +212 666-449-409 | +212 663-578-729 | +212 637-500-967
✉️ contact@koutoubiatours.com

Your privacy isn’t just policy—it’s our promise.

With respect and gratitude,
— The Koutoubia Tours Team
Crafting journeys with heart, honesty, and Moroccan hospitality. 🇲🇦